Yoga Business in India and Its Trends
· In the vibrant landscape of India’s yoga industry, the numbers speak volumes, echoing the profound impact of this ancient practice on modern society.
· Practitioners: With an impressive ten crore practitioners, yoga has woven itself into the fabric of daily life for millions across the nation.
· Economic Powerhouse: The economic prowess of yoga shines through with an astounding revenue of 50,000 crore rupees. Delving deeper, we discover that 40% of this substantial figure is attributed to yoga fees, while the remaining 60% stems from the booming market for yoga accessories, including mats, pants, and equipment.
· Rising Trends: Fueling this economic engine are burgeoning demands: a 30-35% increase in demand for yoga instructors and a staggering 50% surge in the demand for yoga accessories.
· Certified Professionals: Navigating this dynamic landscape are over 3,94,117 certified professionals. These include skilled practitioners, wellness instructors, evaluators, and esteemed yoga masters, each contributing their expertise to the flourishing industry.
· Bridge to the Future: However, despite this remarkable growth, a gap remains. As highlighted by Assocham’s study, India needs five lakh instructors to meet the escalating demand. Yet, a shortage of approximately 3 lakh instructors persists, underscoring both the challenges and opportunities awaiting aspiring yoga teachers.
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